Traffic is everything to a brand! You might be saying all the right things but if they aren’t put across the right way, you are not reaching the people you need to. The people you’re missing out on are potential customers and in turn, a loyal community. Which is why, having high traffic to your site has the ability to make or break your business. And we don’t say this lightly. But don’t worry, making sure you get eyeballs is not an impossible task. And we’re here to break down the 2 ways you can do so!
Search Engine Optimization (SEO) – The organic way
SEO is simply a set of techniques that help your webpage rank higher on various Search Engine Result Pages, without directly pumping in money for the same. There are various methods to make sure you put out search-friendly content that gets you discovered. And these include blogs, product or service pages, videos, infographics and more. Google has over 200 ranking factors to follow but it is mainly using quality content to weave in keywords that a consumer might be searching for, into different parts of your site. SEO is steady, comprehensive and practical and it takes at least 6 months or more to start displaying results. As compared to PPC, SEO is more sustainable for you as it keeps working as time passes and it is more trustworthy and reliable in the eyes of the consumer.
Pay Per Click (PPC): The Faster Way
Paid traffic is the act of paying for each user visit. This ad is created and paid for by companies and it ensures they rank first on the SERP. Although the goal of both SEO and PPC remains the same, they just have different means and ETA for getting there. PPC occurs through a bidding process overseen by Google. A company bids for a keyword after which Google evaluates your bid, assigns the compatibility of your proposed ad and assigns a quality score, a measurement of click-through rate, landing page quality and ad relevance.
The formula for where you stand is: Max Bid X Quality Score = Ad Rank = Search Position. The higher your quality score, the lower your Cost Per Click. That means the more creative and relevant your ads are the better.
To conclude, PPC is like eating fast food at a restaurant and SEO is like growing your own food and enjoying it in the long run. One is quick and satiating whereas the other is fruitful and durable. It all depends on when and where to apply each of these. The best results are found when they are used in conjunction with each other, in the right manner. Leave it to us to decide how that can be done. That’s what we’re here for!
